PROJECT OVERVIEW
PROJECT:
Solo Student Project
ROLE:
UI/UX-Designer
DURATION:
1 month
CONTEXT
An online store that helps everyone find products quickly and easily to match their particular needs.
Pottr.ly is an online platform that blends traditional craftsmanship with modern design, offering a curated selection of handcrafted pottery through a sleek, user-friendly interface.
We provide a sophisticated shopping experience that makes discovering and purchasing unique pottery both effortless and enjoyable.
Pottr.ly is designed as a responsive web app, to ensure a seamless experince on every device.
THE PROBLEM
Most Online Stores are unintuitive and overwhelming.
Users are tired of the complex and unintuitive navigation systems in traditional online stores.
Once they make it to the checkout, users face the next problem of not having a fitting payment option available or the need to create an account to proceed.
THE SOLUTION
Implementing an advanced filtering system, flexible payment options and real user reviews.
To navigate online shops easier and in a more intuitive way, we provided accessible solutions for the users main pain points.
Our modern and clean design makes navigating our online shop intuitive.
A smart filtering system, flexible payment methods and checkout options provides the user with a high flexibility.
Real user reviews helps the user to make better buying decisions, for a lower return rate.
MVP
(Minimum Viable Product)
To design an online store that helps everyone find products quickly and easily to match their particular needs.
USER RESEARCH
User Research – The 5 W’s
WHO
This tool is for people who want to shop for key items without going into a physical store.
The online store is particularly valuable for people who struggle to find the items they want in traditional stores.
Most of the users will be proficient with technology but will greatly benefit from basic navigation and clean design.
WHAT
A responsive web app, that shows users the inventory and can be filtered in particular ways depending on their needs.
The tool allows users to purchase their desired goods and have them delivered to any address.
WHEN
This product will be used most often on commutes to and from work, in the evenings, during lunch breaks, and on weekends.
WHERE
Users can easily shop from anywhere they can connect to the internet, whether on a mobile device or on a desktop.
WHY
Users don’t have the time or ability to visit physical stores and would rather buy their goods on the go or from home.
It’s also more convenient to try out the items and easily return those that aren’t desired or appropriate without having to return to a physical store.
COMPETITOR ANALYSIS
SWOT Analysis – Motel A Miio
STRENGHTS
WEAKNESSES
OPPORTUNITIES
THREATS
COMPETITOR ANALYSIS
SWOT Analysis – Onomao
STRENGHTS
WEAKNESSES
OPPORTUNITIES
THREATS
Key Features
Using the method of Crazy 8’s sketching, I was able to focus on the essentials without overthinking it.
In the mid-fidelity stage I was refining my drawings from the low-fidelity state and used the tool Figma for wireframing.
USABILITY TESTING
Gathering constructive feedback from 5 testers
To assess the design’s effectiveness, functionality, and usability, I used Slack to gather constructive feedback. This process allowed me to make informed enhancements to the app’s overall design.
FEEDBACK
The Feedback I received was very valuable and helped me to improve my design decisions later on.
As this whole project involved building a brand from scratch, I developed detailed branding guidelines which include not only a style guide, but also deliver guiding principles and the tone of voice from our brand.
In the high fidelity stage, I applied the branding guidelnes to the final design, making sure everything is consitent and aligns with our future brand.
Start shopping right away, without needing to create an account.
Browse through our carefully curated collection of unique pieces.
Easy access to search on every screen, for a seamless user experience.
Didn’t find what you were looking for? Maybe check out recently viewed pieces, or search again.
Use our advanced filtering and sorting options, to perfectly fit your needs and make shopping more time efficient.
Get a detailed overview from the selected piece and read real user reviews, to make your shopping decision easier.
Choose afterwards if you want to keep shopping, or go right to checkout.
Choose your preferred checkout option and pick the payment method that suits your needs.
View your order summary and double check before submitting your final order.
As a thank you for your order, we’ll give you 10% off of your next order.
If everything goes wrong, we still have your back.
Our user friendly 404 page explains what happened and provides you with an exit.
PROTOTYPE
Click through the prototype to learn more and experience the functionality of the app.
THANK YOU
Let’s connect
